Haiper is a powerful perceptual foundation model AI, designed for a new path towards AGI. We’re building a proprietary model that very few in the space has been able to accomplish in this rapidly evolving Generative AI space. With over 1.5 million users, Haiper has already helped evolve and develop a creator community, and helped enterprises grow their business.

Founded by alumni from Google DeepMind, TikTok and top research labs from academia, Haiper brings both cutting edge machine learning and a belief that creativity should be fun, delightful and shareable. This has shaped our innovative approach to building Haiper, as a powerful, industry agnostic creativity platform, with community at the centre.

Haiper is a rocketship that is already a beloved product as well as constantly growing, launching new features every few weeks. We are uniquely positioned to be a content platform and driving force behind a new generation of creators.

Across industries of all sizes, we are fundamentally changing the way that humans can commnicate and express themselves. We believe AI isn’t simply a better version of what has come before; but a totally new way of working with creativity, inspiration and originality at its core.

Position Overview:

As aGrowth & Product Marketerat Haiper, you will play a pivotal role in defining and executing marketing strategies to promote our leading-edge products and solutions. You will work closely with our internal teams to create compelling brand campaigns, drive user adoption, revenue, and establish Haiper as a thought leader in the Generative AI space.

Key Responsibilities:

• Product marketing: Build and execute comprehensive marketing strategies based on product's vision and target goals
• User Growth: Define and grow B2C KPIs, including, but not limited to: free user sign-ups, engagement, retention, paid sign-ups
• Content operation: Lead the creation of high-quality, engaging marketing content, such as blog posts, case studies, and social media influencer content, to drive adoption and subscriptions
• Social media& SEMmarketing: Plan and implement demand generation campaigns across various channels
• Data analysis: Analyze marketing campaigns for effectiveness, and optimize strategies using the latest tools (Feel free to suggest your favorite tools!)
• Marketing research: Stay up-to-date with industry trends, competitors, and emerging technologies in the Generative AI space. Present findings and opportunities to grow the product to meet market demand and trends.
• Operational Efficiency: Establish a marketing operation mechanism internally, enhancing the team's marketing impact
• [Future] Enterprise Revenue growth: Create compelling campaigns that target B2B Enterprises to help drive revenue with traditional and innovative marketing initiatives

Qualifications:

• 8+ years experience in product marketing, particularly in AI products or technology
• Proven track record of data-driven campaigns that exceeded KPI targets
• Data-driven mindset with experience in establishing frameworks that include benchmarks and targets to measure ROI
• Project management skills with the ability to plan, execute, and oversee marketing campaigns for maximum impact
• Excellent cross-functional internal communication, strong ability to establish relationships with technical team members as well as business colleagues
• Experience working with start-ups to drive meaningful impact in a rapid timeframe
• Deep understanding of Generative AI is preferred, but not essential
• Bachelor's degree in marketing, or related field (Master's degree preferred)